So how can I send bulk email?

Bulk email is not always spam - if people / customers know they were signing up to your mailing list it is not 'unsolicited'.

Many people / companies have a legitimate use for bulk email - but we would recommend you ensure:

1. All the recipients are your existing customers / subscribers.

2. Subscribers were 'opt-in' - i.e. they wanted to join your mailing list.

3. You give people a working 'unsubscribe' option / link with each message.

As long as people recognise you they are likely to trust the unsubscribe link and then you are much less likely to get reported as sending spam.